The AI native design studiofor people with good taste.
The tools change. The taste stays.
Teams we’ve built with
Selected Work
By type
Raft
A workspace where people and AI agents build together. A pixel-born brand that plays as hard as the team works.
Sitefire
The marketing suite for the agentic web. A brand built to show up in the answer, not just the search results.
PageIndex
Document AI that shows its work. Every answer traces back to the page it came from.
CoreSpeed
Agents that stop talking and start doing. One setup connects them to the thousand apps you already use.
LET’S VISION
An annual gathering for China’s AI builder community. Not a conference. A gathering.
Four tests
Nothing leaves the studio until it passes all four. Is it worth making? Is it made right? Did we take care of every corner? Does it feel alive? One no, and it isn’t done.
- TASTE
- Knowing what deserves to exist.
- CRAFT
- The last pixel still matters.
- CARE
- Nothing here gets half of us.
- SOUL
- The call only a person can make.
What we doFive crafts. One set of eyes on all of them.
How we workThe steps are simple. We don’t skip any of them.
We listen before we make anything. What you’re building, who it’s for, why they’d choose you, what success looks like: we talk it all through first. Get the question right, and nothing later goes to waste.
A note from the founder
Faster tools. Higher standards.
- founded
- 2021
- projects shipped
- 50+
- raised by our partners
- $50M+
- human final calls
- 100%
AI made making things easy, and it made average work nearly free. A logo, a landing page, a whole product shell can exist before lunch. But making more was never the hard part. Knowing what to keep was.
When output is endless, judgment is the scarce thing. Nobody needs three more options. They need the right one. That’s how I think about taste: seeing what deserves to exist, then taking away everything that makes it weaker.
We use AI anywhere it earns its spot. It helps us explore, test, and move a lot faster. It doesn’t get to pick the direction, and it doesn’t make the final call. For every pixel we ship, there’s a person on our team who answers for it.
I started Zolplay in 2021 with one project and one belief: work made with care outlasts work made at volume. The tools look nothing like they did back then. The belief hasn’t moved.
We’re small on purpose. It keeps the people doing the work close to the decisions about it. Everyone else is racing to make more. I’d rather we be the team that knows when something is actually ready to go out into the world.
Founder, Creative Director
[- NEW RELEASE · 2026.03 -]
Craftbook26
Vol. 01 · First Edition, 2026
I wrote down how we work, what we believe, and the projects that taught us the most. Then we designed it into a book. It’s free to read, cover to cover.
One volume, every year.
Book Design: Cali Castle, Sonia Liu, Tyler Lu · Words: Cali Castle
Let’s talkNeed a hand with design?
Tell me a little about what you’re working on and where you’d like some help. It’s fine if it’s still fuzzy. We can figure it out together.
Start a project inquiryPrefer email?
cali@zolplay.comIf a call is easier, pick a time that works for you.
